In 2017 Missouri Farm and Home underwent a complete company rebrand. Having been in business since 1877, their new identity was an effort to better reflect the company’s coverage of the entire state of Missouri as well as show that the company could remain progressive and competitive in 2017. The company had already tried unsuccessfully to create a new visual identity when they reached out to NAMIC Market Tech for assistance. Beyond a new visual identity, they were also in need of a fresh, modern website.
The logo incorporates the state bird of Missouri to symbolize policyholders can be happy knowing they are protected by Missouri Farm and Home.
Colors were also softened from a harsh maroon to friendly shades of blue.
A much needed overhaul was given to the company’s website. The new website utilizes the new colors of the company brand as well a modern design. New features were added to give policyholders and new customers a reason to visit such as a new agent zip code locator map, mobile responsive design and online forms for customer claims.