Farmers of Nodaway previously lacked any company branding. The company had tried before but was unable reach a great solution approved by board. NAMIC Market Tech was able to create a design that appealed to both the company and its policyholders.
The logo features a tree to represent the strength and longevity of the company. A fresh, modern palette was used to appeal to a wide audience and give the perception of being friendly and easy to do business with.