Missouri Farm and Home

In 2017 Missouri Farm and Home underwent a complete company rebrand. Having been in business since 1877, their new identity was an effort to better reflect the company’s coverage of the entire state of Missouri as well as show that the company could remain progressive and competitive in 2017. The company had already tried unsuccessfully to create a new visual identity when they reached out to NAMIC Market Tech for assistance. Beyond a new visual identity, they were also in need of a fresh, modern website.

The Logo

The logo incorporates the state bird of Missouri to symbolize policyholders can be happy knowing they are protected by Missouri Farm and Home.

Colors were also softened from a harsh maroon to friendly shades of blue.

The Website

A much needed overhaul was given to the company’s website. The new website utilizes the new colors of the company brand as well a modern design. New features were added to give policyholders and new customers a reason to visit such as a new agent zip code locator map, mobile responsive design and online forms for customer claims.

Website Features

  • Mobile Responsive
  • Online Forms
  • Zip Code Agent Locator
  • Content Management System

Texas Hospital Insurance Exchange

THIE wanted a modern, eye-catching website with a more professional, business-like look and feel that would allow them to connect with their policyholders better.

The New Website

MarketTech leveraged THIE’s logo to revamp the color scheme of the site and created a dynamic, animated design. In addition to adding features to allow policyholders to easily file claims, MarketTech created a news and blog section to better promote THIE’s brand.

Website Features

  • Mobile Responsive
  • News & Blog Section
  • Online Forms

Farmers of Flemington

Farmers of Flemington’s logo had been in use in 1865. The logo utilized a detailed illustration that did not work well on a digital platform.

The Logo

The illustration was simplified to bring focus to the covered bridge. Colors were limited to utilize a modern palette. The new design should attract a younger audience.

Texas Pioneer Farm Mutual Insurance

Texas Pioneer wanted a new logo that would keep its traditional colors but would present a more modern and professional look.

The Logo

MarketTech created a logo with a star as its centerpiece to reflect the company’s Texas roots. The new logo incorporates the company’s tagline that highlights the insurer’s history and its commitment to the future for its policyholders and the community.

Eastern Mutual Insurance

This upstate New York carrier wanted a centralized website that could serve agents and policyholders from start to finish during the claims experience.

The New Website

MarketTech created a clean, user-friendly new site with customized features that allows Eastern to improve and augment their site’s content at any time.

Website Features

  • Mobile Responsive
  • Agent Portal
  • Online Forms
  • Payment and Claim Filing Integration
  • Agent Locator
  • Customized Content Management System

Westervelt Mutual Insurance Company

Westervelt Mutual had no website and was ready to engage its policyholders and agents online. They were looking for a visually appealing website that reflected the company’s character as a community-orientated insurer in Illinois.

The New Website

MarketTech crafted a new logo and website from scratch that highlights the beautiful rural landscape of the company’s territory. Westervelt’s new site allows policyholders and agents to learn more about the company and its offerings, file claims, and pay bills.

Website Features

  • Agent Login
  • Online Payment Integration
  • Online Forms
  • File a Claim/Request a Quote/Contact Us
  • Mobile Responsive
  • Content Management System

Farmers of Nodaway

Farmers of Nodaway previously lacked any company branding. The company had tried before but was unable reach a great solution approved by board. NAMIC Market Tech was able to create a design that appealed to both the company and its policyholders.

The Logo

The logo features a tree to represent the strength and longevity of the company. A fresh, modern palette was used to appeal to a wide audience and give the perception of being friendly and easy to do business with.

Adair County Mutual

This local mutual in Iowa wanted a site that would represent its positive small-town values and commitment to the families and farms of its community while blending in a modern look that would make them stand out from other companies.

The New Website

MarketTech created a crisp, animated website that clearly communicates the value of working with Adair County Mutual. The site includes sections that highlight the company’s offerings, its staff, and its board of directors. It also includes sections on claims tips and how property owners can prep for severe weather.

Website Features

  • Mobile Responsive
  • Agent Locator
  • Payment and Claim Filing Integration